Press Clipping
06/07/2017
Article
Oumou Sangare Releases Video 'Kamelemba' from New Album

Oumou Sangare has released a new video for "Kamelemba," the second single form recent album "Mogoya" (released May 19, 2017 by No Format!). Set in Paris the slick, all female Afro-futurist video shot by Chris Saunders (also behind Oumou's recent Yere Faga video) references Congolese 'La Sape' dandy culture in a deliberately non-gender, European setting. Bold, precise performances by the female dancers of the Swaggers Group form a retort to the mistreatment of women by the titular womanisers of 'Kamelemba', which Oumou outs in her lyrics.

Speaking about the track, Oumou says; "It's about men who show off, who bring women down, about women who fall badly in love. I wrote that song to give advice to our sisters to be careful, because there are loads of kamelemba out there'. Oumou also explains that the lyrics are meant with a good deal of humour, 'we do a lot of teasing in African music. We tease each other, but it isn't malicious. These are messages we need to get across, but they're not really mean. I accuse men, but some say, 'women are like that too!'

Kamelemba features Sangaré's long-standing and trusted Kamel N'goni player, Benogo Diakité, alongside young Malian guitar player Guimba Kouyaté. The French production collective A.l.b.e.r.t. (who have also worked with Air, Beck and Franz Ferdinand) have added drum, bass and keyboards to the track to give a new modernity and to emphasise the raw power of Oumou's voice.